Privacy policy

Privacy Policy

Last updated: JUNE 2026

This Privacy Policy explains how GODSPEED BRAKES LTD,  ("we", "us", "our"), collects, uses, stores, and shares your personal information when you visit our website at www.godspeedbrakes.co.uk (the "Site"), place an order, contact us, or otherwise interact with our services.

For the purposes of UK data protection law, we are the data controller responsible for your personal information.

1. Who We Are

GODSPEED BRAKES LTD
Company Number: 1275438
Registered Office: UNIT 24 ST THEODORES WAY 
BRYNMENYN IND EST 
BRYNMENYN
BRIDGEND
CF329TZ
VAT Number: GB391758750

Email: ian@godspeedbrakes.co.uk
Telephone: 01656 723060

2. Personal Information We Collect

Depending on how you interact with our Site, we may collect the following information:

Information you provide directly

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Account login details

  • Vehicle information you provide to us

  • Payment confirmation details

  • Order history

  • Communications you send to us

Information collected automatically

When you visit our Site, we may automatically collect:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Website usage information

  • Pages viewed

  • Referring website addresses

  • Cookie identifiers

Information from third parties

We may receive information from:

  • Shopify, our e-commerce platform provider

  • Payment processors

  • Delivery and courier companies

  • Analytics providers

  • Advertising partners

  • Social media platforms where you interact with our business

3. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders

  • Deliver products to you

  • Process payments and refunds

  • Communicate with you regarding orders and enquiries

  • Provide customer support

  • Verify vehicle compatibility information you provide

  • Prevent fraud and maintain website security

  • Improve our website, products, and services

  • Send marketing communications where permitted by law

  • Comply with our legal and regulatory obligations

4. Our Legal Bases for Processing

Under UK data protection law, we process your personal information on the following legal bases:

Performance of a contract

To process your orders, payments, deliveries, returns, and customer service requests.

Legal obligation

To comply with tax, accounting, consumer protection, and other legal requirements.

Legitimate interests

To:

  • Prevent fraud

  • Improve our products and services

  • Respond to customer enquiries

  • Analyse website usage

  • Manage and develop our business

We only rely on legitimate interests where those interests are not overridden by your rights and freedoms.

Consent

Where required by law, we rely on your consent for:

  • Marketing emails and SMS messages

  • Non-essential cookies and similar technologies

You may withdraw your consent at any time.

5. Marketing Communications

If you opt in to receive marketing communications, we may send you information about our products, promotions, and services.

You can unsubscribe at any time by:

  • Clicking the "unsubscribe" link in our emails

  • Contacting us directly

We will continue to send service-related communications regarding your orders or account where necessary.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve our website.

These include:

  • Essential cookies required for website functionality

  • Analytics cookies to understand website usage

  • Advertising cookies to provide relevant marketing

Non-essential cookies will only be placed on your device where you have provided your consent through our cookie banner.

For more information about Shopify cookies, please visit:

https://www.shopify.com/legal/cookies

You can manage your cookie preferences at any time through our cookie settings tool or your browser settings.

7. Sharing Your Personal Information

We may share your personal information with trusted third parties, including:

  • Shopify

  • Payment processors

  • Courier and delivery providers

  • IT and website hosting providers

  • Customer support providers

  • Analytics providers

  • Marketing and advertising partners

  • Professional advisers such as accountants, insurers, and legal advisers

We may also disclose information where required to comply with legal obligations or to protect our legal rights.

We do not sell your personal information.

8. International Transfers

Some of our service providers, including Shopify, may process your personal information outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreements (IDTAs)

  • Standard Contractual Clauses approved by the UK government

  • Transfers to countries recognised as providing an adequate level of protection

9. How Long We Keep Your Information

We retain your personal information only for as long as necessary.

Typical retention periods include:

  • Order and transaction records: 6 years

  • Customer service enquiries: 2 years

  • Marketing preferences: until you withdraw consent

  • Website analytics data: 26 months

We may retain information for longer where required by law or to establish, exercise, or defend legal claims.

10. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict processing

  • Object to processing based on legitimate interests

  • Withdraw consent at any time

  • Request transfer of your information to another organisation

  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us using the details below.

We may need to verify your identity before responding to your request.

11. Third-Party Websites

Our Site may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before providing personal information.

12. Children's Privacy

Our website and services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with an updated revision date.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Godspeed Brakes
Unit 24 Brynmenyn Industrial Estate
Brynmenyn
Bridgend
CF32 9TZ
United Kingdom

Telephone: 01656 723060

Email: ian@godspeedbrakes.co.uk

If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: https://ico.org.uk
Telephone: 0303 123 1113